Valued Opinions Review 2024: Is it Legit?

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Written by Enoch Omololu
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Valued Opinions pays users to answer surveys and provide feedback on various products, services, and subject matters.

Marketing research is a big part of a company’s strategy to boost profit and earnings in today’s competitive marketplace.

Businesses use all the available tools to gauge public opinion about specific products and also hire marketing services (aka survey panels) to conduct studies for them to know what the public prefers, and then maximize these preferences into a marketing advantage.

One of the earliest and most popular market research panels is Valued Opinions, a company that has been around since 2004.

How does Valued Opinions operate? Is Valued Opinions a legitimate market research panel? How does it work, and is it worth trying Valued Opinions?

How to Join Valued Opinions

To join Valued Opinions, you need to fill out a registration form, confirm your email address, and activate your account.

It is the same as joining other paid survey sites, where you must meet some qualifications. Overall, however, there is no reason for someone to be denied membership to Valued Opinions.

How To Make Money on Valued Opinions

The main way to make money on Valued Opinions is through completing surveys. You receive up to $5 per survey, and each one takes 15-20 minutes to complete.

Members also earn when they participate in:

  • New product testing
  • Review advertising campaigns

How Valued Opinions Pays

You earn points when you participate and can redeem your points starting at $10.

The payout options include several popular gift cards, including Amazon, Macy’s, Starbucks, Home Depot, Target, iTunes, and more.

You can also cash out using prepaid Visa Cards.

Benefits of Valued Opinions

  • Free to join
  • Offers multiple ways to earn, including surveys, product testing, and advert reviews
  • Open to users in multiple countries
  • Low payout threshold of $10
  • Rewards are processed promptly

Downsides of Valued Opinions

  • It does not offer cash payouts via Paypal
  • Some surveys take a long time to complete
  • Accounts may be closed without warning

Is Valued Opinions Legit?

Valued Opinions is a legitimate market research panel operated by Dyanata. It has more than 3 million members and has been around since 2004.

While not accredited by the Better Business Bureau, its parent company has an A+ rating on the platform.

On Trustpilot, Valued Opinions is rated 3.4/5 from over 2,000 reviews.

As per its website, Valued Opinions is a member of The Marketing Research Association (MRA) and The Market Research Society (MRS).

Is Valued Opinions Worth It?

Valued Opinions may work for you if you like answering surveys and don’t mind spending time doing so.

It has a low payout threshold which means you can cash out often without waiting for months to get enough points. Also, as per other users, there are often several surveys available every week.

For even better ways to make money on the side, read the resources below:

Survey Sites Like Valued Opinions

Alternative Survey Sites


Survey Junkie











The question as to whether Valued Opinions is legit or not is a no-brainer: it is legit. Valued Opinions has proven itself both as a marketing research panel to give valuable insights into market trends and as a get-paid-to site.

More than this, it is also a paid survey site that gives incentives and rewards to those who have spare time and are willing to exert effort to answer questionnaires.

There may be some issues, but these issues plague paid survey sites in general, not just Valued Opinions.

Other popular survey sites you can try are Branded Surveys, Survey Junkie, and InboxDollars.


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Enoch Omololu

Enoch Omololu is a personal finance expert who has a passion for helping others win with their finances. He has a master’s degree in Finance and Investment Management from the University of Aberdeen Business School and has been writing about money management for over a decade. Enoch has been featured in several leading personal finance publications including MSN Money, The Globe and Mail, Wealthsimple, and the Financial Post.

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