Toluna Review 2021: Is This Paid Survey Site Legit?

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With the increase in popularity of working from home, people are discovering various ways to earn money online and within the comfort of their homes.

Whether you choose to work online at a full-time job, or you do so part-time as a student or worker, there are different opportunities available for everyone.

One easy online gig is online surveys and Toluna is one of many survey platforms you can use to earn in your spare time. Others are Survey Junkie, Swagbucks, and Branded Surveys.

This Toluna review covers how it works, how to make money on the site, its pros, cons, and whether it is legit.

What is Toluna?

Toluna is a reputable and legitimate survey and rewards company that has been building its reputation among online users since 1994.

It has a proven track record of paying users when they complete simple tasks, and the platform is available in the United States, United Kingdom, Canada, and 46 other countries.

Toluna surveys reward users with up to $30 when they spend one hour per day completing tasks. There are other ways to make money on this platform asides from surveys, which we would explore later in this Toluna review.

There’s no need to worry about the legitimacy of Toluna, as it boasts an online community of over twenty million users and partners with prominent companies in distributing surveys.

How Does Toluna Work?

Toluna works with both large and small companies, but some of the names you might be familiar with include Coca-Cola, L’Oreal, Amazon, Sony Music, and Expedia.

All these companies use the Toluna app or website as a tool to understand the needs of their customers in real-time.

The data collected through the Toluna surveys can be used to fuel marketing campaigns and strategies, provide feedback on new products, and listen to customer complaints.

Toluna gets the surveys from these companies and posts them for the users to fill out, then makes the information available to the companies.

They also give points to the users for filling the surveys and completing other tasks.

Toluna Sign Up Process

Whether you’re using the Toluna app or website, it’s straightforward to create an account and become a ‘Toluna influencer.’ The Toluna survey sign-up process includes:

  • First, download the app or open the website and create an account.
  • Fill out the registration form.
  • Verify your email address.
  • Receive your first Toluna reward in the form of 500 points.

How To Make Money on Toluna

Although surveys are the popular way to make money on Toluna, they aren’t the only way. You can receive points by completing different tasks and converting these points to cash.

Some ways to make money include:

1. Answer Profile Surveys

You already know this, but surveys are the main way to gain Toluna rewards. Answering these surveys gives you 100 points each, and each profile survey consists of 14 surveys.

2. Post Content

You can post your content on the Toluna community, and if you have high-quality posts with a lot of votes, you can attract points. Keep in mind that this isn’t guaranteed.

3. Test Products

Users can also receive points when they test products for different companies. To participate, you need to register as a tester and hope you get picked.

4. Take Part in Polls

Polls only take a few seconds to complete, but they also attract points. Before participating, check the Toluna reward attached to it, as not all polls offer points. You can get up to 15 points per poll.

5. Refer a Friend

For each friend you refer to Toluna, you get 500 points. But, you can only refer 10 friends per month, giving you a maximum amount of 5000 points if you’re lucky.

6. Join Contests

Toluna holds contests regularly, especially seasonally and during holidays to encourage participation. You can win up to a thousand points and other real-life prizes.


How Do Toluna Points Work?

These are Toluna rewards given for completing tasks.

When you get the points, you can use any of the cash-out options to get them in your bank account or use them as e-vouchers to purchase Starbucks, iTunes, Amazon, and more.

You can also buy Toluna gift cards with the points.

Remember to check the conversion rate based on your currency. Also, these points would expire 16 months after you earn them, so it’s best to redeem them before that time.

What are Toluna Payout Options?

There are three ways to cash out your Toluna points. Keep in mind that it can differ based on your country.

While Asian countries can use the mobile top-up, Toluna Canada or the US might not have this on offer.

1. PayPal

PayPal is a widely known payment option, so it’s unsurprising that Toluna also includes it as a cash-out method. Most Toluna users prefer it to other methods because of its convenience.

The minimum withdrawal with PayPal can be up to $30 and as low as $5 depending on your location. You can convert up to 5,500 points to approximately $1.

2. Gift Cards

Toluna gift cards are pretty exciting since you can buy different kinds of goods as you collect points from the surveys and tasks. They also give you more value for your points.

For example, you might have to trade 32,500 points for $10 on PayPal. But if it’s a $10 Amazon gift card, it would only cost 30,000 points.

Asides from Amazon, you can get iTunes, Starbucks, PlayStation, Tesco, and more Toluna gift cards. They are usually available in increments of 5s.

3. Mobile Top Up

As for the mobile top-up which is not available in all regions, the lowest number of points you can redeem is 26,280. This can be changed to about $6.

You can only use the mobile top-up option if the phone number you provided is valid.

Related: Best Ways To Get Free PSN Codes.

Pros and Cons of Toluna


  • Toluna is a reputable company.
  • The surveys can be fun and interesting to complete.
  • Other tasks like contests and polls are interesting.
  • The Toluna app is available on all devices.
  • The platform offers a straightforward user interface.
  • There is a sign-up bonus.
  • You can be part of a large online community.


  • Payments can take up to three weeks to be sent.
  • You can be disqualified from surveys.
  • High-paying surveys are usually long and tedious.

Who are Toluna Influencers?

Regardless of the fancy name, these are those who complete surveys and tasks on Toluna. Toluna Influencers is also the name of the social platform, which is a survey and rewards site but with an online community.

As a Toluna Influencer, you get paid whenever you complete surveys and contribute to the community. All these tasks help in influencing brands on Toluna.

To become a Toluna Influencer, you must be 16 years old, although you won’t receive your rewards until you’re 18. Instead, they would be given to your guardian.

Toluna Alternatives

There are other survey sites you can go for asides from Toluna. Here are some popular alternatives:


This is a good alternative for those who don’t want to be stuck with only filling surveys. You can earn money on Swagbucks by playing games, shopping online, watching videos, signing up for offers, and redeeming coupons. Learn more in this Swagbucks review.

Survey Junkie:

Survey Junkie is another top Toluna alternative, offering up to $50 per survey. You can also take multiple surveys daily. It accepts users that are 16 years and older.


You can also go for Lifepoints if you want to answer surveys on a different platform. They also pay very high rewards for tedious surveys and offer gift cards and PayPal redemptions. Learn more in this LifePoints Panel review.

Toluna FAQs

How many Toluna points is a dollar? Does Toluna pay cash?

Generally, 3000 points are equivalent to one dollar, although PayPal redemptions sometimes differ from gift cards. Also, Toluna pays out cash when you use PayPal or mobile top-up

Which survey apps pay the most?

You can’t make a fortune with survey apps, and how much they pay depends on how much work you get done and how many opportunities they offer to gain points. Toluna has different ways you can get points asides from surveys, which is a plus.

How do I close my Toluna account?

If you want to close your Toluna account, send an email to the company using the address you used to sign up, and ask them to delete your account.

Where is Toluna available?

Toluna is available in about 50 countries including the US, UK, Canada, France, Germany, Italy, South Africa, Taiwan, China, Vietnam, Egypt, and more.

Is Toluna genuine?

Yes, it is. Toluna is a legitimate company with a dedicated customer base.

Is Toluna Worth It?

If you’ve been wondering how you can use Toluna to make money while at home, follow this guide to begin.

Simply open the website and get started or check out other alternatives before making your decision.

Although it offers decent pay-outs, it isn’t a reliable source of income – only a way to earn money on the side.




Profile surveys


Test Products







  • Interesting surveys
  • Sign-up bonus
  • Straightforward user interface


  • Late payments
  • Lengthy surveys

Enoch Omololu

Enoch Omololu is a personal finance expert who has a passion for helping others win with their finances. He has a master's degree in Finance and Investment Management from the University of Aberdeen Business School and has been writing about money management for over a decade. Enoch has been featured in several leading personal finance publications including MSN Money, The Globe and Mail, Wealthsimple, and the Financial Post.

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