PewDiePie’s Net Worth in 2024: Highest Paid YouTube Star?

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Written by Enoch Omololu
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Felix Arvid Ulf Kjellberg, better known by his internet name PewDiePie, is one of the most famous and rich internet personalities who went from YouTube popularity to the celebrity A list.

PewDiePie is known for his YouTube videos that feature video games and comedy, but his story and riches are much more complex.

Read on to get all the information about PewDiePie’s net worth, income, and life!

Who is PewDiePie?

PewDiePie is a Swedish internet personality, content creator, gamer, comedian, and celebrity who has been an incredibly popular figure for nearly a decade.

On YouTube, PewDiePie boasts over 111 million subscribers and 28 billion views on his videos.

PewDiePie’s content is generally comedy and gaming videos, particularly the “Let’s Play!” videos, which are videos of PewDiePie playing video games.

Many of his gaming videos are full of comedic and explicit jokes, making him a very popular and well0loved creator on YouTube.

The name PewDiePie was created in 2006 when Felix bought his first computer and set up his first YouTube channel called PewDie. “Pew” was common internet gamer slang for the sound a laser gun makes when it shoots, and his first channel was about gaming.

Once he returned to YouTube after losing interest, he made the channel PewDiePie, his second channel.

Full NameFelix Arvid Ulf Kjellberg
Also Known AsPewDiePie
ProfessionYoutuber, Social Media Influencer, Advertiser
Date of BirthOctober 24, 1989
Age33 years old
Place of BirthGothenburg, Sweden
Marital StatusMarried
SpouseMarzia Bisognin Kjellberg (2019)
Height181 cm (5′ 9″)
ParentsLotta Kristine Johanna Kjellberg (Mother)
Ulf Kjellberg (Father)
Years Active in Profession2010 – Present
Distinguished Awards-Starcount Social Star Awards for Most Popular Social Show (2013)
-Sweden Social Star Award (2013)
-Gaming category at the Shorty Awards (2013)
-Teen Choice Awards in the Web Star: Gaming (2014)
-Best Gaming Personality (2014)
-Best Gaming Channel, Show, or Series (2015)
-Choice Gamer at the Teen Choice Awards (2019)
Subscribers on Youtube111 million
Monthly Income$500,000 +
Estimated Net Worth$60 million +

What is PewDiePie’s Net Worth in 2024?

PewDiePie has an immense net worth as of 2022, with sources reporting his net worth at $40 million.

His net worth includes his income, assets, and property, which is quite a large total amount of assets and property.

PewDiePie’s reported monthly salary is USD 500,000+ per month, which totals to him raking in about 4 million USD this year from his income alone, which will likely grow as the year continues.

His income comes not only from his streamable content on YouTube and other social media websites but also through the production and sale of merchandise.

Additional sources of income include advertising and other types of paid or promotional content.

More money comes from his Instagram account, which has around 21.7 million followers.

His property assets include all the properties he owns, his home in Brighton and Hove in England, as well as his other homes in Sweden and Japan.

Further, his car collection features a variety of expensive vehicles, such as a Porche 9/11.

PewDiePies’s Net Worth Growth At A Glance 
2023$60 million +
2022$52 million +
2021$45 million +
2020$35 million +
2019$15 million +
2018$10 million +

How Does PewDiePie Make His Money?

PewDiePie makes the majority of his money through his social media platforms which are monetized.

His YouTube channel, which has over 111 million subscribers, is one of his primary sources of revenue. Another aspect of his money-making finesse is paid promotions and advertisements companies pay him to discuss on his YouTube channel or other social media pages.

Personal branded merchandise is another way that PewDiePie makes money.

PewDiePie’s Early Life and Rise To Fame

PewDiePie was born on October 24th, 1989, as Felix Arvid Ulf Kjellberg in Gothenburg, Sweden. Felix showed an interest in art from a very young age and later became a video game buff during his teenage and high school years.

In 2006, Felix started his first YouTube channel, PewDie, after buying his first computer with money he saved by selling art. Eventually, he fell out of interest in his YouTube channel, and it went unused.

In 2008, after graduating his high school Goteborgs Horge Samskola, Felix went on to University. He attended the Chalmers University of Technology; however, he felt like his peers in the program he was in were not the right people; he did not feel like he was a part of anything and felt he did not belong.

Following this realization, Felix dropped out of university to pursue the things that brought him joy. He rekindled his love for YouTube, and since he could not remember the password to his first YouTube account, PewDie, he started his second channel: PewDiePie.

In an early video, Felix said that he began to sell his artwork made on Photoshop to pay for the equipment he need to start his YouTube career.

By 2012, he had amassed 5 million subscribers on YouTube, making him the most followed YouTube channel and thrusting him into life as a famous internet persona.

Related: Markiplier Net Worth.


PewDiePie has been nominated for several awards over the years. In 2013, he was nominated for the Starcount Social Star Awards for Most Popular Social Show and Sweden Social Star Award. He won both. Also, in 2013, he was nominated for the Gaming category at the Shorty Awards, which he won.

In 2014, PewDiePie was nominated for the Teen Choice Awards in the Web Star: Gaming category, which he won. He was also nominated for Best Gaming Channel, Show, or Series at the Streamy Awards, which he lost. He also won Best Gaming Personality at the 2014 Golden Joy Stick Awards.

2015 saw PewDiePie win Best Gaming Channel, Show, or Series at the Streamy Awards and Best Gaming Personality at the Golden Joystick Awards. He was nominated for a Teen Choice Award and a Streamy but lost.

PewDiePie was nominated in 2016 for YouTuber of the year at the Shorty Awards but did not win. At the People’s Choice Awards in 2017, PewDiePie was nominated for Favorite YouTube star but did not win.

Last, in 2019, PewDiePie won Choice Gamer at the Teen Choice Awards.


PewDiePie is not stingy about giving back to those in need. When he hit 10 million subscribers, he called upon his fans to help him raise money for Charity: Water. This nonprofit organization helps provide safe drinking water to people in developing countries. The total donation was $446,612.

PewDiePie ran the same fundraiser again in 2016, raising $150,000 for Charity: Water.

When PewDiePie hit 25 million subscribers, he ran another charity fundraiser. This time, he raised and donated money to Save the Children, an organization that helps children and youth who are underprivileged to receive better healthcare, education, and economic changes. Together, PewDiePie and his followers raised $630,000.

In 2016, PewDiePie collaborated with other content creators to host a two-day-long live stream event called “Cringemas,” as a fundraising event. 1.3 million USD was raised and donated to (RED), fighting HIV/AIDS in Africa.

PewDiePie has also run fundraisers and donated his own money to other charities like the World Wildlife Fund, Child Rights for You (CRY), the National Alliance on Mental Illness, the Crisis Text Line, St. Jude Children’s Research Hospital, Team Trees, Wildfires Emergency Appeal, and Black Lives Matter.

PewDiePie's Net Worth

How Does PewDiePie Spend His Money?

PewDiePie spends his money traveling, pursuing new opportunities such as becoming a published writer, filming equipment, and his computer.

Of course, he also spends a large chunk of his money on the latest video games to play on his channel.

PewDiePie, as shown earlier, has a big heart and has been running fundraisers and supporting fundraisers throughout his career. Not only does he ask his huge fanbase to donate, but he also donates his money.

Favorite Quotes from PewDiePie

PewDiePies fans love his comedic timing, random jokes, and quirky outbursts that make people laugh and think. Some of his quotes have been turned into memes, and some into tattoos!

One of his famous quotes is from his book This Book Loves You. The line is, “don’t be yourself, be a pizza. Everyone loves pizza.” Another popular line from his book is, “don’t be something you’re not. Unless you can be a fabulous unicorn. Always be a fabulous unicorn.”

Another quote from PewDiePie is, “don’t be a salad, be the best damn broccoli you could ever be.” One quote from PewDiePie that was turned into a meme in the early 2010s was, “it’s not called being gay, it’s called being fabulous!”

Related: Jacksepticeye Net Worth.

PewDiePie FAQs

The following are several frequently asked questions about PewDiePie’s celebrity net worth and their answers.

How Rich is PewDiePie?

PewDiePie is a very rich man. He has properties in at least three countries, several expensive and luxurious cars, several brand deals, and paid sponsorships, among other forms of income. He makes over 4 million USD a year and has a monthly income well over the average.

What is PewDiePie’s Monthly Income?

PewDiePie has a monthly income of over $300,000, making his monthly income much more than what the average citizen makes in a whole year.

Who is the Richest YouTuber?

Justin Bieber is the top richest YouTuber; however, many do not consider him a YouTuber but rather someone on YouTube because he does not post content like other YouTubers. Jeffree Star is the second richest YouTuber, followed by Blippi AKA Steven John, and then PewDiePie.

Who has dated PewDiePie?

PewDiePie started dating fellow YouTuber Marzia in the early 2010s. They were in a long-distance relationship for years, traveling between Sweden and Italy, where they lived respectively. In 2018, the couple married. They have since moved in together in a home in England.

Related: Peyton Manning Net Worth.


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Gravatar for Enoch Omololu

Enoch Omololu

Enoch Omololu is a personal finance expert who has a passion for helping others win with their finances. He has a master’s degree in Finance and Investment Management from the University of Aberdeen Business School and has been writing about money management for over a decade. Enoch has been featured in several leading personal finance publications including MSN Money, The Globe and Mail, Wealthsimple, and the Financial Post.

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