Ipsos i-Say Review 2023: Is This Paid Survey Site Legit?

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Written by Enoch Omololu
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Ipsos is an international market research company that operates the i-Say survey panel. i-Say users complete surveys and earn rewards they can redeem for Amazon gift cards, PayPal funds, and more.

i-Say is not the only survey website out there. Phone applications and websites that pay cash or give rewards for participating in market research already exist. However, with so many options who is to say i-Say is the one you should use?

This Ipsos i-Say review covers how to sign-up for i-Say, how the platform works, and whether i-Say is legit or a scam?

What is Ipsos i-Say?

Ipsos is a multinational company that focuses its work on market research and consulting. Founded in 1975 in France, Ipsos has been heavily involved in market surveying for the better part of the last two decades.

i-Say is a survey and consumer information website owned by Ipsos that focuses entirely on the survey aspect of market research.

It is the most successful platform owned by Ipsos, tracking everything from the political agenda popularity of politicians to consumer confidence in the economy.

The market research conducted by Ipsos’s i-Say has international reach, but the bulk of the surveys are targeted at individuals in Canada and the United States.

How does Ipsos i-Say Work?

The website is very user-friendly. When you first access the website, you will be asked to provide an email and create an account.

After you create the account you will be asked to verify your email and a phone number.

Once you are verified and complete a demographic survey you immediately have access to surveys that provide points for completion.


How to Make Money on Ipsos i-Say

Making money on i-Say is just as easy as any other survey website or application out there right now.

You take surveys that vary from 5 minutes to over an hour and those surveys provide varying numbers of points.

The points for each survey vary depending on the length of the survey, the uniqueness of the topic being surveyed, and sometimes bonus points that can be provided for completing a specific survey.

Once you have enough points to cash out, the minimum being $5 worth of points, you can trade-in your points for PayPal credit, a VISA gift card, or any other number of gift cards.

Like many other survey-based websites and applications, i-Say allows users access to numerous options to cash in points for gift card codes.

I was able to get enough points over two days to cash out a $5 Burger King gift card. Ipsos i-Say will email you the gift card information right to your email. You can even use it on the same day.

Pros of Ipsos i-Say Surveys?

Survey companies are no new thing, so you are probably asking yourself, “what are the reasons to use Ipsos i-Say?”  

Introduction demographic survey:

Unlike other survey companies, i-Say requires that users fill out a demographic survey before they start taking surveys. This does two things.

First, by frontloading this survey at the beginning of your account creations, it allows users to bypass pesky survey qualifying questions they may receive once they start taking surveys.

That way every survey you click on you can take all the way through, without further qualifying questions.

Second, by having your account in line with all of the surveys you qualify for, you no longer waste time trying to qualify for surveys.

Other survey websites and applications will have you filling out questionnaire after questionnaire without guaranteeing you will qualify for the survey. 

Easy to use platform:

The interface for the website is truly one of the better ones on the web. Surveys are available in a list on your main page and your point earnings are displayed at the top of your homepage.

The website never re-directs you to a different page and has an option to utilize browser notifications, so you always know when the next survey is available.

Accurate time estimates:

After taking several surveys myself I was surprised how accurate the estimates were for completing the surveys.

If you get 100 points for a 20-minute survey you can bet that when 20 minutes have elapsed you will be wrapping up a survey and your account will be credited for your time.

Cons of Ipsos i-Say Surveys?

Even with the time-saving benefits, there are some things that make Ipsos i-Say surveys less useful than other companies that provide a similar money-making website.

Point-based earnings:

When you complete a survey, you earn points and then you convert those points into a reward. The difficulty of having a point-based system is it can be hard to visualize how much money you are making off of every survey.

Limited surveys:

Unfortunately, once you log in you realize there are a limited number of surveys available to users. This is likely a function of the initial demographic survey weeding out surveys that users otherwise would not qualify to take.

Some days there will only be one new survey, others you can find a few. That is why users must update their information regularly to ensure they are accurate and qualify for more surveys.

Unfortunately, Ipsos i-Say will not prompt you to update your information.

Is Ipsos i-Say Legit?

My answer is yes, this survey website is absolutely legit and can earn you money or gift cards if you stay consistent and take surveys every week.

The key is to remain consistent and to check every day for new surveys that are posted to your i-Say portal homepage.

With enough time and a little hard work, you can be earning in no time.

Ipsos i-Say Alternatives

Best Paying Survey Sites

Survey Junkie

Free points on sign-up; available worldwide

Free points on sign-up

$5 sign-up bonus; available in the U.S. only

Get paid to complete surveys and other simple tasks

Offers tons of surveys every day

Make money when you answer surveys and watch video ads

Redeem earnings starting at $5

Redeem earnings starting at $10

Redeem earnings starting at $30

Ipsos FAQs

Do i-Say Surveys actually pay you?

Yes, you actually get paid through i-Say! The funds can be accessed by cashing out for PayPal credit or gift cards from Amazon, Starbucks, and other popular companies.

Are i-Say Surveys safe?

Yes, the surveys are completely safe and the information you provide is not published to anyone or sold. Accessing the surveys additionally requires email and phone number verification, meaning your account has enhanced protections.



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Gravatar for Enoch Omololu

Enoch Omololu

Enoch Omololu is a personal finance expert who has a passion for helping others win with their finances. He has a master’s degree in Finance and Investment Management from the University of Aberdeen Business School and has been writing about money management for over a decade. Enoch has been featured in several leading personal finance publications including MSN Money, The Globe and Mail, Wealthsimple, and the Financial Post.

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